OUR STORY

Born from a College Students Pain 

I created the idea of BLENDi when I decided I didn’t want to drink another clumpy protein shake at the gym. I started BLENDi (formerly called SteelBlade) my Freshman Year in 2016. Two years and many prototypes later, I thought it was time to release the BLENDi to the world and share this product with everyone. Now you can have the convenience of your water bottle and your blender all in one. I am proud to release this and stand 100% behind BLENDi.

- JONATHAN KATZ, CEO

 
  Initial Concept CAD Drawing   It started out as a drawing courtesy of Jonathan Baxter a freelance engineer off of upwork.

Initial Concept CAD Drawing

It started out as a drawing courtesy of Jonathan Baxter a freelance engineer off of upwork.

  First Prototype   The first prototype developed in my sophomore year of college with Pat Vincenti at 3 Day Startup.

First Prototype

The first prototype developed in my sophomore year of college with Pat Vincenti at 3 Day Startup.

  Second Prototype   In the later part of my sophomore year, I had the pleasure of working with two extraordinary engineering groups at UMass Amherst. The second prototype seen here is from one of those engineering groups and was exactly what I imagined.

Second Prototype

In the later part of my sophomore year, I had the pleasure of working with two extraordinary engineering groups at UMass Amherst. The second prototype seen here is from one of those engineering groups and was exactly what I imagined.

 
  Grinspoon Conference Table - October 2017   The name BLENDi was conceived here at this conference and our first table at a conference. We were proud to hand out over 100 samples that day to many college aged students who loved the BLENDi.

Grinspoon Conference Table - October 2017

The name BLENDi was conceived here at this conference and our first table at a conference. We were proud to hand out over 100 samples that day to many college aged students who loved the BLENDi.

  The Final Product Mock Up   This picture of the final design by the manufacturer and couldn’t have been better.

The Final Product Mock Up

This picture of the final design by the manufacturer and couldn’t have been better.

  What You Get - Final Package   If you order the BLENDi then this is what you get! A fully functional BLENDi and a beautiful container, all outfitted with BLENDi branding.

What You Get - Final Package

If you order the BLENDi then this is what you get! A fully functional BLENDi and a beautiful container, all outfitted with BLENDi branding.